Job Overview
The SEO Analyst is responsible for supporting search engine optimization initiatives and driving organic growth across digital properties. This role focuses on keyword research, on-page and off-page optimization, content improvement, backlink management, and performance tracking. The incumbent will analyze website performance, identify optimization opportunities, and implement SEO best practices to improve rankings, traffic, and conversions while staying aligned with industry trends and white-hat SEO guidelines.
Job Description
- Conduct competitive analysis to identify content gaps and opportunities for improvement in website structure and design
- Perform keyword research using tools such as Google Keyword Planner, SEMrush, and Moz
- Track and analyze key SEO performance metrics, including organic traffic, conversion rates, and time spent on pages
- Update and optimize existing content by adding effective calls to action (CTAs) to improve engagement and performance
- Prepare performance reports by comparing results against SEO goals and benchmarking data
- Optimize web pages for mobile responsiveness and performance
- Implement link-building strategies and manage backlinks to strengthen online authority
- Build high-quality, high-authority backlinks following white-hat SEO practices
- Stay updated with the latest SEO trends, algorithm updates, tools, and best practices
- Utilize Google Analytics to monitor website performance and derive actionable insights
- Demonstrate a strong understanding of search engine ranking factors and SEO optimization techniques
- Create and share weekly and monthly SEO performance reports with stakeholders
- Collaborate with internal teams to support overall digital marketing and organic growth objectives
Job Specifications
- Bachelor’s degree
- Background in Computer Science or Business Administration
- 1–2 years of experience with a reputable organization in an SEO or related digital marketing role
